With the Africa Cup of Nations (AFCON) 2025 approaching, TECNO, now an official global partner of the Confederation of African Football, is unveiling a new set of AI-powered features aimed at transforming how fans experience football across the continent. The company’s in-house Ella AI system is designed to turn everyday smartphones into smart match companions capable of analyzing plays, capturing key moments, and amplifying the excitement of live matches.
One of the standout additions is the Ella Match Decoder, a feature that functions like a real-time analyst. It breaks down tactical movements, transitions, and crucial plays into simple, digestible insights. This makes it easier for fans to understand what’s happening on the pitch beyond just watching the action.
Another feature, Ella Snap & Know, uses visual recognition to identify players and important match moments instantly. This gives users the ability to get quick insights without scrubbing through entire replays. Ella Match Highlight goes a step further by automatically creating personalized highlight reels, capturing goals, significant build-ups, defensive recoveries, mistakes, and turning points throughout the match. It ensures fans never miss the moments that matter.
TECNO also introduced Ella Star Cam, a tool focused on the fan experience. It brings the stadium atmosphere to life by capturing crowd reactions, chants, celebrations, and the emotional energy that makes African football so unique. It highlights the culture and passion surrounding the sport, not just the gameplay.
These features reflect TECNO’s vision of redefining mobile sports viewing. Football has always been about more than just the game; it’s about emotion, connection, and culture. With these innovations, smartphones become more than just screens — they become storytellers, analysts, and memory keepers. Fans can enjoy a richer, more interactive match experience while easily sharing key moments with friends and online communities.
As AFCON 2025 draws closer, TECNO’s new AI tools show how technology is reshaping the modern football experience. Instead of simply watching matches, fans can now interpret, capture, and relive them in ways that are more personal, immersive, and engaging than ever before.