Rite Foods Limited, a top player in Nigeria’s food and beverage sector, joined the 2025 International Youth Day celebrations under the theme “Local Youth Actions for the SDGs and Beyond,” reaffirming its strong commitment to empowering the nation’s youth. Known for backing initiatives that inspire creativity, develop skills, and promote excellence, the company continues to position young Nigerians as key contributors to national growth.
The brand highlighted the importance of young people in driving the United Nations Sustainable Development Goals (SDGs) from global ideas to practical local solutions. Through capacity-building programs, Rite Foods seeks to boost productivity, spark innovation, and support socio-economic advancement across Nigeria.
Managing Director and CEO, Seleem Adegunwa, stressed that engaging youth in community-focused projects is essential for achieving the SDGs. He pointed to several company-backed initiatives—such as the Ijebu Heritage Half Marathon, automotive events like Fanfaro and TOR’Q Autofest, and the five-season sponsorship of Nigerian Idol—that create mentorship, exposure, and growth opportunities for young talents.
“These initiatives go beyond entertainment—they equip young Nigerians with practical skills, mentorship, and transformative experiences,” Adegunwa said. “They embody the essence of International Youth Day by positioning youth as catalysts for change, innovation, and societal advancement.”
Recently named ‘Food Company of the Year 2024’ at the Independent Media Awards, Rite Foods continues to win over Nigerians with its wide range of products. These include 13 Bigi Carbonated Soft Drink flavors, Bigi Premium Drinking Water, Sosa Fruit Drink in five variants, the iconic Fearless Energy Drink, and snacks like Rite Spicy Beef and Bigi Beef Sausage Rolls—all crafted using modern technology with a focus on quality.