CWAY Food & Beverages has officially unveiled a refreshed version of its Boxi Glucose Drink — now packed with added benefits. The new formula not only provides quick energy but is also fortified with Vitamins B3, B6, and B12, making it the only glucose drink in Nigeria with this unique blend.
Designed for health-conscious individuals, fitness lovers, athletes, students, and busy professionals, Boxi offers a safe and fast energy boost without caffeine — keeping both body and mind active.
“We’re thrilled to introduce a fresh identity and an upgraded recipe to our consumers,” said Rohit Prakash, Marketing Director at CWAY. “Boxi Glucose Drink is crafted to energize your day while delivering essential nutrients.”
According to Assistant General Manager, Funso Elubeku, “Our ambition is to make Boxi the most sought-after glucose drink in Nigeria, both in sales and visibility, by strengthening distribution, offering trade deals, and boosting brand presence nationwide.”
The rebrand underscores CWAY’s focus on innovation and wellness, positioning Boxi as the go-to energy partner for Nigeria’s vibrant population. “This upgrade ushers in a new chapter for the brand,” added Brand and Marketing Manager, Adam Olaleye. “Boxi is more than just a drink — it’s fuel for your everyday hustle.”
On the digital side, Digital Marketing Manager, Odinaka George, noted: “We’re extending the Boxi experience online. Follow us on social media and watch out for interactive campaigns, giveaways, and fun activities.”
The new-look Boxi Glucose Drink is now available nationwide in 400ml bottles, ready to deliver instant energy and essential vitamins for an active lifestyle.
About Boxi Glucose Drink:
Boxi, a product of CWAY, is a 400ml glucose drink designed to provide instant energy and nutritional support for people on the move.