Zabira Technologies, a leading digital assets exchange, has unveiled a refreshed brand identity as it celebrates six years in operation.
The rebrand introduces Zabira as “The People’s Wallet”—a digital finance hub designed for crypto trading, gift card exchanges, bill payments, and more.
Since its inception in 2019 as a simple wallet service, Zabira has transformed into a full-scale digital payments and asset exchange platform, enabling users to acquire, store, swap, and grow their assets with ease.
“Our evolution into The People’s Wallet reflects our mission to prioritise safety, user experience, and financial empowerment. Through our core values of Security, People, Agility, Reliability, and Knowledge (S.P.A.R.K.), we are building a trusted platform that meets the financial needs of Africans everywhere,” said Isaac John, Founder and CEO of Zabira Technologies.
Head of Marketing & Communications, Ike Ekemah, also highlighted that the rebrand is about making digital assets more approachable. “With this new identity, we are simplifying access to crypto and digital payments for everyday Africans. From competitive gift card trading to seamless cross-border transfers, Zabira is creating a one-stop solution for secure and stress-free transactions.”