Uber’s operations injected an estimated N34 billion into Nigeria’s economy in 2023, according to findings from the Uber Nigeria Economic Impact Report, produced by research firm Public First.
The report was presented during the Lagos Road Mobility Summit, co-organised by Uber and the Lagos State Ministry of Transport. Themed “Reimagining an Inclusive Road Safety Strategy,” the event brought together policymakers, international safety experts, and private sector players to address transport and road safety challenges in the country.
Impact on drivers and riders
At the summit, Uber’s General Manager for Sub-Saharan Africa, Deepesh Thomas, explained that beyond economic contributions, riders enjoyed a consumer surplus worth close to N500 billion, largely through time, cost, and convenience savings.
Drivers, on the other hand, earned N6.1 billion above their next best alternative in 2023, with average earnings 34% higher. Flexibility was also a major benefit, valued at N6.3 billion, with 88% of drivers saying it helps them manage family responsibilities.
Thomas added that safety and convenience remain Uber’s biggest draws. Ninety-seven percent of riders cited safety as a key factor, while 78% of women said Uber was the safest way for them to travel at night. Furthermore, 79% of riders agreed the service helped curb drunk driving by providing a reliable late-night transport option.
Wider economic ripple effects
Beyond individual benefits, Uber’s presence has broader economic effects. The report estimated that the platform generated N930 million for the nighttime economy and contributed N5.4 billion to the tourism sector.
In addition, riders collectively saved more than 1.8 million hours in 2023—time that could be redirected to work, family, or personal activities.