Indomie, Nigeria’s most beloved instant noodle, ignited excitement across the country from October 4 to 6 in a spectacular celebration of World Noodles Day. The festivities converged most notably at Ikeja City Mall, Lagos, where the mall was transformed into a lively carnival of music, dance, games and generous servings of Indomie. Families gathered, children played, fans mingled, and every corner was filled with the aroma of noodles and the joy of togetherness.
One of the standout attractions was the Upside-Down Indomie House, a creative photo experience where furniture and dishes appeared suspended from the ceiling, drawing crowds eager to capture Instagram-worthy moments. Media personality Tomike Adeoye added to the buzz, joining in with fans and children, dancing and lending her energy to the celebration.
Beyond the mall, Indomie took the festivities into communities and local markets across Lagos, with content creator Asherkine leading outreach efforts to cook, serve, and share cartons of Indomie directly with everyday Nigerians. This grassroots engagement underscored the brand’s desire to reach people everywhere — not just in big venues.
At the event, Tope Sule, Brand Manager of Indomie Nigeria, thanked consumers for their unwavering loyalty, calling World Indomie Day “a celebration of the people who have made Indomie part of their everyday lives.” Rahmotallahi Adeniyi, Regional Brand Manager for the South East, emphasized that the day was meant to be “less about noodles and more about our community, our family.”
Throughout the weekend, the message was loud and clear: World Indomie Day is more than a brand event — it celebrates Nigerians, their shared memories, and the comfort that comes with a simple, beloved meal.