With the holiday season drawing near, Chivita, the leading juice brand in Nigeria, has revealed its much-anticipated Christmas campaign. Titled “Enjoy your Chivita this Season,” the campaign seeks to share joy, celebrate unity, and connect with consumers in innovative and exciting ways during this special time of the year.
As part of the initiative, Chivita will activate consumer engagements over twelve days, featuring a variety of delightful activities and surprises across different digital platforms.
The “12 Days of Christmas” activation kicks off with a Christmas Pyjamas photo contest, scheduled to run from December 3rd to 20th. Families and friends are encouraged to share their festive Chivita-themed holiday photos by tagging Chivita handles on Facebook and Instagram. The most creative and festive entries stand a chance to win Chivita-themed Christmas Hampers.
Additionally, a digital Santa Grotto fiesta, featuring influencer interactions, will be part of the campaign. This collaboration provides consumers with an opportunity to engage and win prizes on the brand’s Instagram page.
During this interaction, guest influencers will entertain the audience with Christmas riddles, trivia, and a chance to review entries from the Pyjamas photo contest. This event is scheduled to take place from December 11th to 22nd.
Mrs. Toyin Nnodi, the Marketing Director for Chivita Hollandia, expressed the brand’s excitement in launching the “Delight in Your Chivita This Festive Period” campaign as families and friends immerse themselves in the magic of the holiday season.
“The campaign aims to spark festive cheer and bring warmth to the hearts of our consumers. We believe that every moment of this festive season is enhanced with a refreshing glass of Chivita,” she stated.
“Our range of delicious and refreshing Chivita juices provide experiences that complement the spirit of the season, making them the perfect beverage choice for every occasion during this joyful time of the year,” she added.
Let’s make this festive season more vibrant, flavorful, and enjoyable with Chivita!
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